Presence Of 'Felt' To 'Wool' You Over
The Body Shop known for it’s naturally derived products, is another step closer to being a much more sustainable company with an emphasis on ethical business practices. By introducing the oldest textile, the wool felt, to substitute for the usual paper or plastic wrapping found in most labeling of the cosmetic products. The repackaging is an effort to minimize the environmental impact at all stages of the lifecycle. The plain, simple wool felt from the sheep’s wool is strong, renewable and an environmentally friendly resource.
With a wide choice of colors to select from, it can also be manipulated in a variety of ways, making it a great choice for the packaging. The design approach of simplicity and minimalism, to be used in a proper way with the selected stiff felt to add value to the brand, and by using minimum elements to make the brand speak. The whole corporate identity of being eco-friendly to producing naturally derived products could only be further agreed on with the use of a much more sustainable resource in comparison to paper produced by cutting down of the trees. Results in the long run will be beneficial for the environment.
The experimentation on the method of using different heat pressure by laser machine to engrave on the stiff felt made the design approach a success.There is an identity of elegance on the products with changes to the labeling on the existing container. The soft material of felt is an added appeal to the consumer’s senses.
I believe a simple clear quiet packaging that speaks for itself with the use of the right material can go a long way to cut through all the “noise” of advertising a certain product that is just overloaded in the market we see everyday. To uplift the relationship between the product and consumer, the packaging is designed for the audience to appreciate the product while handling it. Most importantly, The Body Shop products are now a step closer towards nature’s way to beautiful.
Items for repackaging
The Strawberry Body Butter
Tea Tree Facial Wash
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White Musk Fragrance & Liquid Foundation
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